Fred Koch's sons used the same playbook at Citizens for a Sound Economy (CSE). Libertarianism remained a lonely crusade, but CSE used corporate treasuries to market its spread and give it the aura of a mass movement. Its mission, according to one early participant, Matt Kibbe, "was to take these heavy ideas and translate them for mass America." Kibbe explained, "We read the same literature Obama did about nonviolent revolutions...We studied the idea of the Boston Tea Party as an example of nonviolent social change..we learned we boots on the ground to sell ideas, not candidates."
Within a few years, the group had mobilized fifty paid field workers, in twenty-six states, to rally voters behind the Kochs' agenda of lower taxes, less regulation, and less government spending. s
Although the Kochs were the founds and early funders of the group, it soon served as a front for dozens of the country's largest corporations. (196)